Key People

Meet the Team 

Luke Herman

Chief Operating Officer

Luke completed a degree at Reading University, graduating with a 2:1 BSc (Hons) and leaving with an achievement award for finishing top of the course. He read Environmental and Countryside Management, a science based degree with a strong management theme throughout. This was also when he began his love affair with brewing. During his time at university, he also worked for The Reformed Spirits Company and was promoted to sales and marketing manager for the South East. Whilst working abroad over two years, he experimented with native elements, including obscure ingredients e.g. Stinging Nettles, Bread, and Fuchsia Fruits, to produce brews of character. Once home, and addicted to brewing, he focused all his attention on creating a brewery. The rest is history…


After graduating from Aston University, Andrew spent several years in sales and marketing with Mobil Oil Company before entering the world of advertising.  Now, after 25 years leading global creative  agencies including O&M, RPMC and Edelman PR  and managing many award winning campaigns along the way, Andrew is now putting his extensive experience of working with well-known brands and start-ups to help build a strong and successful business for The Crafty Brewing Co.  Andrew is a  trustee of the military charity Team Army, an ardent fan of rugby and country sports and a lifelong fan of craft beer (in moderation of course).

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Registered Office: Thatched House Farm, Dunsfold Road, Loxhill, Godalming, Surrey, United Kingdom, GU8 4BW
Telephone: +44 (0)1483 276 300. Registered in England & Wales No: 8992637

AWRS No. XCAW 00000101234