Crafty Brewing Win Award for Business Innovation

20 March 2024

Crafty Brewing, a trailblazer in the craft beer industry, is celebrating success after winning the ‘Business Innovation’ category at the prestigious SIBA Business Awards 2024, recognising its innovative personalised beer offerings.
Based in Surrey, the brand specialises in creating customisable labels for their beer cans, allowing customers to create truly unique and memorable gifts for any occasion. The award highlights the uniqueness of Crafty Brewing’s labels in the market, which offers a level of sophistication and customisation unmatched by any other service.

Renowned as the ‘voice of British independent Brewing’, the SIBA Business Awards was established to congratulate excellence in the brewing industry across a variety of categories, from pump clips, can and bottle design, to efforts taken by brewers to make their business more sustainable, innovative, or successful.
The SIBA Awards judges commented: “Crafty Brewing’s slick and innovative customisable beer-label system, delivered in a modern and user-friendly way via their website, impressed judges, who could see this being hugely popular with customers looking to mark a special occasion.

“Judges commented that the system worked smoothly and gave customers a huge variety of options to create something really special. Genuinely innovative and interesting.”

Luke Herman, Founder at Crafty Brewing, added: “Winning the Business Innovation category at the SIBA Business Awards is a testament to the dedication and creativity of our team. We’re honoured to be recognised for our commitment to delivering unmatched customisation and innovation in craft beer. This award motivates us to continue pushing the boundaries in the industry and ensure that every beer lover can enjoy a truly unique and memorable experience.”